Rachel Esteves

Channel: B2B, B2C

Project Description: Conceptulized and designed PEI-Genesis' space market push campaign, which highlighted their key product assortment and space related capabilities.

Assets: Catalog, Social Posts, Trade-show Graphics, Landing Page Graphics and Display Ads.

Responsibilities: Campaign Concept, Art Direction, Product Photo Editing, Illustration, Page Layout, Typography, Proofing, some copy writing and print production.

Channel: Retail (ECOM & BM)

Project Description: Designed and developed Sorrelli's Holiday retail campaign, which highlighted their Black Friday sales promotion and new collection launches.

Assets: Catalog, Postcard, Print Ad, Digital Billboard

Responsibilities: Campaign Concept, Photoshoot Planning & Art Direction, Model & Product Photo Editing, Page Layout, Typography, Proofing, some copy writing and print production.

Channel: Wholesale

Project Description: Sorrelli Fall wholesale campaign. Held key roll in creation of materials that drove traffic to trade shows, as well as informative materials that showcased available product and brand messaging.

Assets: Mailer, Tri-fold Brochure and Lookbook

Responsibilities: Campaign Concept, Photoshoot Planning & Art Direction, Model & Product Photo Editing, Page Layout, Typography, Proofing, some copy writing and print production.

Channel: Retail (BM)

Project Description: Collaboration event with regional magazine Lehigh Valley Style. Materials crossed promoted event while maintaining Sorrelli brand aesthetic. 

Assets: Email, Web Ad, Instagram Grid and Event Page

Responsibilities: Campaign Concept & Art Direction, Logo Design, Photo Retouching, Design Layout.

Project Description: Poster series for ThisJes independent films. Interpreted films to create intriguing posters to promote each release and screening.

Assets: Posters, Social Media Posts and Video Cover Photos

Responsibilities: Creative direction, digital illustration and developed style.

Channel: Retail (BM)

Project Description: Created concept and designed window and in-store display for Sorrelli retail locations. Promoted new product collections, while keeping consistent with seasonal campaign.

Assets: Window planogram and large format images

Responsibilities: Campaign concept & art direction, vendor communication, prop sourcing and design layout

These are a set of transit ads for Diesel jeans. The first is a bus shelter ad, the second is a back of bus. This is very much how the brand usually portrays themselves. They are a young and edgy line. These ads are in keeping with their current look.

This thank you piece was done for SWB&R advertising agency. The type and paper elements are meant to reflect paper quilling. Which was one of the many skills I acquired while interning with them. The letter unfolds revealing different sections, and when completely opened it uncovers the poster of the hand done quilled logo on the interior.

A billboard series that promotes the family oriented safe environment the company strives for. The YMCA is all about giving back and supporting the communities in which they are located. I decided to showcase their rebranded logo in the campaign message. 

This ad series is for Peta protesting against fishing. The concept is communicating that fish may not actually be a healthy food source as many believe. The visual fishing elements are arranged in such a way to mimic the biohazard symbol, indicating how fish contain many chemicals that are harmful to humans when consumed. 

This commemorative booklet and DVD set is celebrating the 100th birthday of actress Lucille Ball showcasing her life and career. I chose to use a fun, retro color palette to balance the black & white photos. The clean graphic elements were inspired by illustrations of the era.

This magazine is aimed at an artistic, young, female audience who is interested in topics such as pop culture and fine arts. The magazine has a subtle square grid theme throughout with pops of color that would appeal to the target audience.